Creating meaning and connection through the
Arts & Experiences
Hi, I’m Alex!
Through the arts and experiences, I help organizations and individuals communicate valuable stories and foster meaningful connections.
Cross-Discliplinary Design
Every project is a design project. Whether it’s an audience journey or the staging for a play or event, every project needs to create meaning and achieve its goals – it needs to be designed.
By combining my artistic foundation in theatre, visual art, and music with administrative skills such as marketing, budgeting, and programming, I approach challenges with an eye for aesthetics and an innate understanding of the creative process.
Photo: Scenic, prop & puppet design by Alex Hollmann for Pinkalicious the Musical.
Developed Concepts & Strategies
At the core of every successful project is a big idea – a great concept. Dreaming up and refining that initial concept is the essential first step to building out an actionable strategy for achieving valuable change.
I love to brainstorm, and I love to write a to-do list. Most of all, I love to make a plan – whether it’s a marketing plan, event plan, strategic plan, or ground plan.
Photo: Mood board for Making History Together: The Atlanta Hospital Gala.
Distinctive Blend of Creativity and Logistics
To be effective, there must be balance. A project can’t succeed without both creativity and logistics. I excel at both exploring the big picture and finessing the details.
Nowadays, in much of the creative industry there is an undeniable divide between “artists” and “managers.” However, both skillsets are necessary for success – and personally, I believe they should blend and build off each other. I am a designer; I am a coordinator. I am an administrator, and I am an artist.
Photo: Scenic design by Alex Hollmann for Peter and the Starcatcher.
I’ve worn a lot of hats - but the combination of all those roles uniquely positions me to discover creative solutions.
Arts Leader.
With a Master’s in Arts Leadership & Management from Wichita State University, I bring a well-rounded skillset to organizations, including strategic planning, marketing, programming, budgeting, and fundraising.
Event Planner.
For a variety of social, nonprofit, and corporate events, I use my Event Planning Certificate from Emory University mixed with my arts background to create unforgettable experiences.
Marketer.
With a focus towards the arts and events, I approach all my projects with a marketing mindset that I have developed through classes in digital marketing, social media, content marketing, email, public relations, and brand development.
Theatre Artist.
With professional credits in New York City and the Midwest and a Bachelor’s in Theatre from Doane University, I am a versatile theatre artist with experience as a director, scenic and properties designer, and performer.
Musician.
Most recently releasing my album Out with the Tide, I am a seasoned musician and songwriter, skilled at piano, vocals, trumpet, bass guitar, and accordion.
Visual Artist.
Having worked in a variety of mediums, including ink, acrylic, clay, and printmaking, my work outside of the visual arts benefits from a developed sense of design and aesthetics.
Want to explore more of my past work or discover ways I can help your next project? Check out Featured Projects.
Let’s connect!
Don’t hesitate to reach out – I would love to help you achieve your project goals using the Arts and Experiences!